If you think that email marketing is no longer an effective tool, you are mistaken! While solicited emails have been around for as long as the Internet, that doesn’t mean it’s a dead form of marketing. Fresh approaches and new twists on the standard forms of marketing via email are being invented every day. Read on for tips on how marketing via email can work for you.
Send emails to people who are familiar with you and request your notifications. Emailing random people is considered spam and could get you in trouble with your ISP or web host. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. They may just delete your message; what a waste of time!
Send out emails that correspond to your target audience. After you have established a small reader base, try to get them to spread the word to their friends. Make it easy for people to invite interested friends by including a “Subscribe” link in every email message you send out. This is a straightforward, ground-up approach to growth.
Always proofread your emails. Accuracy is important in all forms of correspondence, including emails and newsletters. Prior to message distribution, test email layouts so you know for sure that all the text and elements show up in your preferred way. Double-check your links to make sure people can access your website.
Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. This will make your customers want to refer their friends. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.
Keep your emails consistent. Always use the same company logo and colors in your email. Use a clear and legible font style. By doing this, you begin to create brand recognition, and customers will look forward to your next message. Familiarity is vital to the success of any business, and that also greatly applies to e-mail marketing.
Be sure to get permission before you use email to contact anyone. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.
Marketing via email is about getting people to buy your products. Each of your emails needs to entice your reader into buying. Share information on a brand new product, talk about how to use an older product or offer a special promotion.
Avoid sending out important marketing messages too close to major holidays. People are often not at work and are busy with families, not checking their emails. There are times, however, when this may not be true. These could include Black Friday emails or emails related to other specific events.
Always get permission from your customers before you correspond with them via email. Being known as a spammer is the worst reputation a company can have online and will lead to a loss in customers and sales. You can also get blacklisted by certain ISP’s, which can create major problems for your campaign and your business.
Use passive and active feedback to make your email marketing efforts stand out. Active feedback is simply asking your readers for opinions and other suggestions they might have. To get passive feedback, you need something that is subtle. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.
You need to make sure that you are using a persistent strategy. It is crucial to be persistent, while delivering a message your readers will find beneficial. Persistently emailing disinterested customers is obnoxious to them, and it wastes your time and effort.
Your emails should contain an incentive. Give them a little extra encouragement to give you their business. Consider options such as, free shipping for larger orders of fifty dollars or more.
You should not use images to convey your most important information. There are lots of emails that don’t show pictures automatically. This could possibly make for ugly messages or ones that are unreadable if they rely too much on images. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.
In all your emails, you need to use a call for action. Let your email recipients know what they need to do by telling them directly. Make sure that any links you include are clear and easily spotted. These sections can be repeated by just including them within the very top and bottom portions of your emails.
Try using a personal tone in your email campaign. The recipients are far more likely to respond positively to an e-mail that isn’t overly formal and distant. Sending messages from higher ups, like the President or CEO, can boost your impression with your readers.
Marketing emails continue to be a valuable tool. If you take this article’s advice into consideration and stay on the lookout for more ways to innovate and improve your marketing with email efforts, there is no reason the strategy can’t continue to serve you admirably for years and years.