Marketing is an essential component of business, but not every company takes advantage of every tool available to them. One of the smartest ways to market your business today is to use marketing via email. The following article will provide you with some very useful ideas on e-mail marketing and how to put it to work for your business today.
Don’t include anyone on your marketing email list who hasn’t asked to be there. Mailing recipients who are unfamiliar with you or your product may come across as spam. People will not recognize your brand and will not trust you at all. Your emails will not even be opened. Do not waste your time emailing people you do not know.
Each message needs on clear message. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Focus on one topic per email and go straight to the point. Your customers will be happy that they’re not being bombarded with too much information.
Always obtain permission before you contact your customers via email. Most people disregard unwanted emails and often delete them unread. It may even violate your ISP’s policy by doing so.
Always get customers’ permission before sending them emails. If you start sending unsolicited messages, you will be unlikely to be taken seriously. In fact, many may find such emails annoying enough that they will not do business with you in any capacity.
Avoid using too many images in your emails. Some email servers block graphics, so avoid graphics to get your message across more effectively. Also, your email is likely to end up being sent to junk mail if it contains too many graphics.
It is vital that you develop brand recognition, even in the emails you send. Because of this, it’s important to take some time and create a template that lets you put your colors, company logo and fonts from your site into your emails. This brand recognition will create a more professional appearance.
Always include an “unsubscribe” link in your emails, preferably in a prominent place. Make it easy to find so that people feel comfortable about receiving your emails. You want your clients to feel as though they are in power and not being coerced.
E-mail marketing will fail unless you give your customers an incentive to read it. Your customers are more likely to deal with you if there is some type of incentive involved. For instance, advertise a discount, free shipping or a free sample with every purchase.
Add personalization into your emails. This doesn’t just mean addressing your customers by their first names. Use all of the information you’ve gathered about your subscribers. Divide your list into smaller ones with shared interests or priorities and make sure you draft messages tailored to their needs.
Various Email Clients
Run tests to determine how your messages look on various email clients, including mobile clients. Once you have perfected your materials, test them using all major browsers, various email clients and different operating systems, including Linux. For instance, an email opened under Linux Gmail will look different under Windows Hotmail.
A suggestion for newbies in marketing via email is to make sure you proofread all emails for mistakes. Although it sounds obvious, many would be surprised by the number of errors that inexperienced companies often have in their emails. People think: it’s only an email! It doesn’t matter. Not true! It is vital that your email marketing have a professional, polished appearance.
Celebrate your customers’ birthday! When you have people sign up for your emails, give them the option of sharing their birth date. Use this to send birthday greetings automatically. Taking the time to do this will help your customers to feel more valued, particularly if you add in a coupon, discount code, or some other special offer in the message.
Use “Alt” tags on the images you use in your email communications. Alt tags will substitute for images that aren’t allowed or just won’t load. These tags should be descriptive and relevant to the image they replace, so that readers can still grasp the intent of the message. Links should also include tags.
You must NEVER add people to your email list who don’t specifically give you permission! Unsolicited emails are categorized as spam and are illegal besides being unpleasant. Sending out mail that has not been asked for may harm your business. Starting by doing things properly can make your efforts appreciated by your readers.
Sending customers a follow up message, that includes a special discount offer or coupon is a great way to show your appreciation. Use a link they can click on to see what the offer is. End your email by telling them how much money they can save when they check out your coupons.
Make an organic email list. Do not buy or rent a list. Build your list by networking, collecting business cards at industry events, and including opt-in forms on your website. Sending emails to people who are genuinely interested in your products is the best way to use email marketing.
Keep subject titles under around 60 characters. There are many email clients that shorten the subject to reach this length. Other clients simply can not display any more characters. Regardless, 60 characters is more than enough for readers to decide whether they want to read the email more or simply delete it.
Creating an e-mail marketing campaign that is successful is simpler than it seems. With a direct line of communication to your customers, you can increase profits and gain valuable exposure to an even greater audience. Choosing to apply what you have learned about marketing via email in the tips above can help increase your income.