When someone hears “marketing via email” they usually cringe because they think of spam. It’s up to you to create email campaigns which are so enjoyable for your customer that they not only look at them, but they also act on it. Keep reading to find some great techniques you can implement today.
Keep track of the subject lines on e-mails that get opened and those that do not. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Practice consistency. Be consistent in your emails, using the same colors, and always including the company logo. Use a readable font as well. After you send out a few emails, people will recognize it and will start to pay attention. Familiarity is vital to the success of any business, and that also greatly applies to marketing with email.
You need permission from your readers if you’re going to start sending them emails. If you’re sending out emails that are considered as spam, people may not take you very serious. Some customers may even be annoyed to the point of deciding not to deal with your company anymore.
The importance of remembering to use branding in your email promoting campaign can’t be understated. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will cause your readers to instantly recognize your company.
Check out spam emails you receive yourself to see what you should not do in your email marketing campaign. Get an email account that’s free and post your email address around the Internet. You will see spam coming from every direction. Take those emails as an example of what not to do, and craft your business messages accordingly. You need to be different than the spammers!
Enhance your campaigns in e-mail marketing with both passive and active feedback. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. Passive feedback is generally invisible to your reader and more subtle. Utilize software programs or tools to evaluate what links are used most frequently.
You should utilize some type of call to action within your emails. The people that receive your emails need to know what’s expected of them. If you are including links, ensure that they are obvious, and make sure that you explain how these links can be utilized. You can use these sections in the top part and bottom part of your messages.
Personalize and customize all of the emails you use for marketing. You can insert the recipient’s name, and much more, in a standard message. Take advantage of all of the data you have about your readers. You can create small categories of subscribers based on common interests, and tailor your messages to speak to these small groups of customers.
One of the things that you could do to get a list of people that you could send emails to is by having an option for them to sign up on your mailing list. You could provide this option to people who visit your website by creating a place where they could sign up if they want to get updates, and everyone will be happy.
Your e-mail marketing campaign must prove to be attention getting. This may take a little trial and error. Change up whatever is not working well. Even when you find something that is working for you, be testing out new strategies and techniques that you learn about online or from somewhere else.
Remember what you learned in this article, and use it to create a powerful email campaign, always thinking about your customers. What does your reader want to see? Think about what they would like to read. What do you need to do to convert those desires into emails that sell? Apply what you just read to boost your sales.