Think again if you are one of those that feel email marketing days are behind you. Although reaching out to individuals through email has been happening since the beginning of the Internet, it still has a lot of life left in it. New e-mail marketing strategies and methods are constantly being developed to keep the medium fresh. The tips below can help you find a way that marketing through email can work for you!
Do your best to create emails that are personal. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.
Only send emails to people that you know. Most people treat email from unknown parties as spam. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. They may just delete your message; what a waste of time!
Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. This technique encourages customers to open your messages and will increase referrals to their contacts. In fact, a referral program is a great way to grow both your email base and your customer base.
Test your subject line using two variations for the same email. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.
Ensure you have the permission from the customer if you are going to send them any emails. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. You could lose customers and get reported for sending unwanted emails.
Limit your marketing with email messages to one per week. Your customers often will get several messages a day and are very busy in their lives. Over time, they will start to “tune out” your email messages if they see them too frequently, wasting all of your efforts.
Do not depend upon graphics-heavy emails in your campaign. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.
Email promoting can be made more effective by giving your customers options. It is a good idea to allow subscribers to select the quantity of emails they will receive, along with the frequency at which these emails are sent. Any information provided by the subscriber should also be at their discretion. They will be increasingly comfortable when you give them more control over the entire process.
Branding your marketing with email in a similar fashion to your other marketing endeavors will ensure your customers instantly recognize your content. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This can help your readers instantly recognize you.
Check out spam emails you receive yourself to see what you should not do in your marketing via email campaign. Get an email account that’s free and post your email address around the Internet. You will see spam coming from every direction. No one wants that. Learn from their mistakes and correct any that exist in your own email campaign. Making sure that your emails differ significantly from those of spammers makes your brand seem more credible.
Use passive and active feedback to improve your marketing with email strategy. Active feedback means to ask your readers for suggestions and their opinions. You should also use passive feedback, which is more subtle. There are dozens of resources available to see which of your links are getting clicks.
The value of marketing via email is alive and well, as you have seen. Use this advice and always be aware of new and innovative ways to enhance your email campaigns. This method of marketing will surely be worth the effort for a long time to come.