If you believed that email was no longer an effective marketing technique, you were wrong! Marketing with email is almost as old as email itself, but it is still a vital method. New techniques and strategies are constantly evolving to keep marketing emails fresh and effective. Read on for tips on how marketing via email can work for you.
Personalize your emails wherever possible. When you are seen as a person, as opposed to a generic email, your customers will respond with their business. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
Each email should have one obvious message. You don’t want bored customers or ones who are overwhelmed by too much content from your newsletter. Formulate one text only, and make sure it is brief and concise. A concise email shows respect for the time of your customers.
Practice consistency. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. Always choose a font that is easy to read, even on a mobile device. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. Branding is an important method to increase your business reputation.
Do not generally waste your time, or resources, sending out important email promoting around major holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. There are always going to be exceptions to any rule. These could include Black Friday emails or emails related to other specific events.
Look at how spammers run their messages, for a lesson in what you should never do. Sign up for free email accounts, post your address on the web and wait for the spam to come. Take a look at the common features in these spam emails and ensure that you do not use similar tactics for your own marketing. Going the extra mile to distinguish yourself from spammers is a great way to build brand respectability.
You may consider altering your format for special emails. If your e-mail marketing messages are typically in HTML format, then every once in a while, send out a message in plain text format. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
Include in every email calls to action. Your subscribers should know exactly what you want them to do in each email you send out. Make any links obvious, and include instructions on their use. Consider including your call to action at both the bottom and top of your email for ease of use.
Have a field in your opt-in registration where subscribers can leave at a minimum their first name, if not first and last. By doing this, you can include their name in each email so the message feels more personal. This will cause your emails to appear personal, and therefore not like spam, which will appeal to the reader.
When building your marketing via email campaign, remember that the most important thing is developing your reputation. Don’t use misleading tactics, cut corners or attempt to target the wrong customer. The reputation of your business rests on every contact with your customers, even by email.
Make sure to notify your subscribers of the type of information that your newsletter will contain. Inform them about the typical content of your emails and the number of emails that they can expect to receive per week. New subscribers will know exactly what to expect from you, and won’t be shocked by the quantity of emails, or their content.
Your marketing emails should be reasonably short. You should use direct language that gets right to the point. Show your subscribers that you value their time. This will also ensure that your subscribers read until the end of the email. This is pretty important; remember that you will likely have some critical content and links at the end of your email!
One thing that can really harm a business is if it receives a reputation of spamming. You should make sure that this doesn’t happen to you by asking your email list to confirm that they want to receive emails. Let them verify that they want to subscribe by confirming their email address. The email should contain a link that the person can click on to verify the subscription and another link to dispute it. This is an effective way to make sure that your emails are not treated as spam. It will inspire confidence in your customers and let them know you value their security.
It still pays to use marketing with email. Using what you’ve read here when you draft your campaign strategy will lead to sound decisions and increasing profits, so gather your thoughts and put them to work!